A group of Hip Hop Hamsters hit the streets to showcase the Kia Soul in a rodent run version of New York City, set to Black Sheep's classic 1991 hip-hop hit "The Choice Is Yours." The spot cleverly compares Soul’s unique comforts to other boxy rides – represented by toasters, washing machines and cardboard boxes – while the hamsters rap along to the song’s lyrics, “You can get with this, or you can get with that.”