To create a line of packaging based on Brazil's most loved popsicle ChicaBon. The difference was in the fact that these flavors should have a stronger milk and product appetite appeal.

Based on the sucessful ChicaBon packaging redesign, the milk appetite appeal followed the simplicity of the design with some playfull splashes and droplets added with some very simple product shots on the pack.

The feeling of the return of the beloved classics was contagious among the consumers all over the country.