Cannes Lions
FCB, Kuala Lumpur / PEUGEOT / 2016
Overview
Entries
Credits
Description
Kiddy Co-Pilot is a simple driving game that challenges kids to avoid crashing into vehicles to collect points. Using a GPS Satellite tracking system, the app tracks the speed and location of the car and even tracks real-time speed limits, much like satellite navigation units. The game can only be played in a moving car.
If the driver goes above the speed limit, points in the game will automatically start deducting. The only way to stop losing points is to drive within the speed limit. Children will now tell their parents to slow down when they speed.
Execution
Implementation: Mobile App
Timeline: 6 April 2016
Placement: Android Marketplace
Scale: Small
Outcome
The app went online on 6 April 2016 and has seen downloads increasing on a daily basis.
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