Cannes Lions

Kiddy Co-Pilot

FCB, Kuala Lumpur / PEUGEOT / 2016

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Overview

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Credits

Overview

Description

Kiddy Co-Pilot is a simple driving game that challenges kids to avoid crashing into vehicles to collect points. Using a GPS Satellite tracking system, the app tracks the speed and location of the car and even tracks real-time speed limits, much like satellite navigation units. The game can only be played in a moving car.

If the driver goes above the speed limit, points in the game will automatically start deducting. The only way to stop losing points is to drive within the speed limit. Children will now tell their parents to slow down when they speed.

Execution

Implementation: Mobile App

Timeline: 6 April 2016

Placement: Android Marketplace

Scale: Small

Outcome

The app went online on 6 April 2016 and has seen downloads increasing on a daily basis.

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