Cannes Lions
GRABARZ & PARTNER, Hamburg / VOLKSWAGEN / 2018
Awards:
Overview
Entries
Credits
Description
The film shows different children who long for their dream car. Whether in a garage, a shop window or on the street. This goes so far that one little boy, following his dream car, walks absent-mindedly into the street, directly in front of our hero car. Fortunately, it breaks automatically, thanks to the innovative driver assist systems, and leaves the little boy to day dream in safety.
Execution
The challenge was to find an international cast, which evolves the magic of dreaming kids in an emotional and authentic way. That’s why we searched for children who match perfectly to the respective dream car to transport the real excitement for these cars.?
Similar Campaigns
12 items