Cannes Lions

Kid's Dreams

GRABARZ & PARTNER, Hamburg / VOLKSWAGEN / 2018

Awards:

1 Silver Cannes Lions
1 Shortlisted Cannes Lions
Film
Supporting Images
Supporting Images

Overview

Entries

Credits

Overview

Description

The film shows different children who long for their dream car. Whether in a garage, a shop window or on the street. This goes so far that one little boy, following his dream car, walks absent-mindedly into the street, directly in front of our hero car. Fortunately, it breaks automatically, thanks to the innovative driver assist systems, and leaves the little boy to day dream in safety.

Execution

The challenge was to find an international cast, which evolves the magic of dreaming kids in an emotional and authentic way. That’s why we searched for children who match perfectly to the respective dream car to transport the real excitement for these cars.?

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