Cannes Lions

RENAULT COUPE CABRIOLET

ORBITAL GRUPO DE COMUNICACION, Barcelona / RENAULT / 2005

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The objective was to launch the new Renault Mégane Coupé Cabriolet in an attractive way, given its innovative qualities, as well as to emphasise its security.

On the site we invite users to undertake a virtual trip, where the changes in the climatology through videos and different scenes introduce the most outstanding aspects of the new vehicle: the first Cabriolet in the world to obtain five EuroNCAP stars.Target: upper middle class 30-50 year-olds

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