Without the appeal of the already finished product, it becomes necessary to create a direct marketing set containing as much information as possible about the channel, while at the same time portraying the playful environment of the channel. The piece was a backpack and the information about the channel came as notebooks, copybooks etc as a direct illustration of both characteristics of the TV: childhood and the educational character. To improve impact and logistics the distribution was done during the NeoTV event, which gathers 46 paid TV providers in Brazil.

The playful character of the backpack figure has created a nostalgic environment that converged part of the technical discussions of the event on pleasant "chats" about childhood, kids and TV. It influenced the decision to join the channel. The sales to 12 providers and its 473,676 assigned clients (136% more than the proposed goal) was achieved with a total investment of US$8,480.61. Return on investment: US$29.78 for each US$1.00 invested. Contracts of this nature are usually renewed annually, which greatly raises the potential financial outcome.