Cannes Lions
NEW MOMENT NEW IDEAS COMPANY Y&R, Belgrade / KIELO TRAVEL / 2013
Overview
Entries
Credits
Execution
We used the recognizable "dull day at the office" scenery with aim to increase e-mails and calls to the travel agency during the work hours by the working professionals.
Outcome
Calls and e-mails to the agency made by members of our defined TG during working hours almost doubled with just a few published ads.
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