To bring alive Good Knight Fast Card’s super-fast and super-easy action of simply folding down and lighting up, we chose a way that was as smart, simple and engaging. We designed Animated GIFs where these deadly diseases were highlighted using typography created from actual motion trails of buzzing mosquitoes that fly around and suddenly fall dead.

Typography design was developed based on the flying trail of a mosquito. It was hand drawn by an artist to look natural.

Released on the social media, these ‘Killer GIFs’ are trending as a uniquely creative and engagingly effective way to reach out to the digital generation, and help them win the war against these diseases.