KennedyandOswald.com had to be a responsive, cross-platform site offering users the opportunity to take a quick glimpse or a deep dive into the Killing Kennedy story. A key challenge was telling this story in a compelling way. We also had to align with the television script so users could sync in real time with the broadcast, all while keeping the site immersive enough to be explored independently. We had to find a way to make this well-known historical event rediscoverable and break through the chatter that was surrounding the assassination's anniversary.

For KennedyandOswald.com, our goal was to make the dividing line between creativity and technology indistinguishable. We focused on the user experience first, creating an interaction mechanic that’s also a narrative device. A top priority throughout the project was to not just create another parallax site, but a responsive, cross-platform experience where the scrolling functionality actually intertwined with the story.

Within the first two weeks of launching, the site garnered more than 150K unique visitors. During the two-hour TV world premiere of 'Killing Kennedy', almost 7.5K people interacted with the live-sync technology, a new National Geographic Channel record. Visitors spent an average of 1 hour on site. Additionally, the site has already been used as a classroom teaching tool and an industry example of how technology can influence a narrative.