Posters of King Kong’s face were stuck to the outside of buildings looking in. One day these building occupants were enjoying the view from their top story, the next day they were confronted by an angry King Kong.

These posters were seen by thousands of university students and shoppers as they were stuck to the top story windows of university buildings and shopping centres, leading up to the premiere. It went on to be the highest rating film in its timeslot on the night it aired.