We live in a time where everything is speeding up. The push of a button means quick delivery at the door. However, this convenience has been fueled by people who live and work busily and hurriedly. They often experience stress due to this lifestyle.Green Label is a beer brand that values slowing things down. As a solution to the situation of high-speed living, the brand offered the complete opposite.

On May 4, 2017, the SLOW BUTTON campaign website launched and started accepting applications for chances to win actual buttons. After the one-month application period, lucky winners received actual SLOW BUTTON devices for ordering their boxes of beer.