Brief: Start a kiss-fever within the social web and show the Germans how to become as good in the love game as they are in engineering.

Solution: The mezzo mix "KISS or NOT" social media campaign - using a facebook app where you can send kisses to other users. That way you could not only find out who you really like and who might be your favorite match - you also could instantly get in contact since the "Kiss or Not" App make it visible to see who was on your profile site - a feature highly appreciated by our young target group.

Germans are famous for Beer, Cars and Efficiency. They’re totally not famous for being great lovers. We wanted to change that - using mezzo mix, "the irresistible kiss" of Cola & Orange, and our "KISS or NOT" Facebook app. It let's you send kisses to other users, playfully bringing to life what mezzo mix is all about: a perfect kiss of two flavors - Orange and Coke. The Brief's goal was 50.000 Fans within 6 months - we reached that goal already after 3 months, and as of today, we have more than 174,000 fans.

Did we turn efficient Helmut into hot-blooded Helmut? So it seems: within 5 months Helmut & Co exchanged 1 Mio. kisses. In terms of contacts that's triple the TVC Return on Investment - a new benchmark within the Coke advertising universe! End of 2012, mezzo mix had more than 155.000 fans - that’s three times more than expected - and counting. Our most liked outcome still: though market leader Schwip Schwap sells its products only half the price, 31% of the target group claimed that mezzo mix is worth a higher price! As a consequence, leadership in classical retail markets was recaptured.