Cannes Lions
JWT, Paris / NESTLE / 2010
Overview
Entries
Credits
Execution
Through a professional operation, Kit Kat offers its consumers the possibility to make their Ultimate Break happen, regardless of how mind-blowingly crazy it may be. 100 000 € will be given to go and live their dream at the destination of their choice, travelling by private jet.For a chance to win, all they need to do is to go online and type in the code found on their KIT KAT wrapper.
Outcome
+3% sales of KIT KAT115 000 views of the full length 2m40 minute film on Dailymotion and Youtube.14 000 fans of Christian's Facebook page to date.
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