Objectives in January 2008, Nestlé, Kit Kat launched its first new extra creamy and crispy recipe in 35 years. Video teasers, a website, games, and events are going to gradually build up a story over several months. The idea is to create a strong, interactive link with the consumer, based on the idea of the Ultimate Break: The funniest break, the most original and extraordinary that we can imagine. Concept Nestlé, with Kit Kat, offers the possibility to make 2 peoples dream come true, and to expand on the idea of the Break. In 2010, they will board a space shuttle, travelling just beyond the earth atmosphere. A trailer presents the idea of the Ultimate Break. A website allows people to share their vision of the Ultimate Objectives: In January 2008 Nestlé’s Kit Kat launched its first new extra creamy and crispy recipe in 35 years. Video teasers, a website, games and events are going to gradually build up a story over several months. The idea is to create a strong, interactive link with the consumer, based on the idea of the Ultimate Break: The funniest break, the most original and extraordinary that we can imagine.

Concept: Nestlé, with Kit Kat, offers the possibility to make 2 peoples dreams come true and to expand on the idea of the Break. In 2010, they will board a space shuttle, travelling just beyond the earth atmosphere. A trailer presents the idea of the Ultimate Break. A website allows people to share their vision of the Ultimate Break by uploading videos and storylines onto the site: breakultime-kitkat.fr. Targets young men and women between 15-24 years old.