The ad created has been printed in the holographic form. The image showed the picture of a glass full of vegetables and the title stated: “You see nutrients. Your son just sees NESCAU”. Moving the magazine, consumers’ parents see the image become a glass of milk with the chocolate NESCAU NUTRI JÚNIOR. The ad was shown in magazines for adults, as the magazine Pais&Filhos (Parents&Children), respecting the communication rules for children.

The holographic ad attracted the attention of the readers and really helped explain the content of the formula of the new chocolate product.The target to reach 1% of the market share with the launching was accomplished.Orders from the retail network were bigger than expected.