Office of the Deputy Prime Minister - Kitchen Fire Safety 'Buns':Most domestic fires start in kitchens when cooking is left unattended. Large proportions of these kinds of fire take place in student (especially male student) kitchens. This ad was aimed specifically at male students. It uses a visual trick that makes buns cooking in an oven resemble the derriere of an attractive woman. And it points out that “you can’t take your eyes off some buns..” The buns then begin to smoulder and burn and as the viewer realises they are the cake variety of bun, the titles encourage people to pay attention to cooking to avoid fires.