Sydney’s iconic Gay and Lesbian Mardi Gras was losing relevance among younger, more integrated gays, and attendance to the event was dwindling. Our strategy was to inspire the world to love each other by repositioning Sydney Mardi Gras in a way that was more relevant and inclusive.

Love is at the heart of our new identity. Two hearts coming together to show that alI love is equal and all love is infinite –gay or straight, male or female, black or white, Christian or Muslim, Old or new.

There were 300,000 spectators this year. That’s up 50% from 2011 despite torrential rain, and the official party sold out for second time in ten years. Everyone’s calling it, the best Mardi Gras ever..