To literally demonstrate the benefits of Wüsthof knives to the customers we developed a special promotion idea for household supply and cutlery stores. We surprised them with a unique in-store idea which strikingly proved the sharpness and precision as well as high quality of Wüsthof knives: the Knife Cut-Poster. The entire calligraphic copy has been cut out in an exceptionally filigree way, so the customer could not only read about the knives’ sharpness, but also experience it in person.

A sharp success! Twice as many customers than usual asked for a consultation in the shops during the 2 week promotion. The sales of Wüsthof knives, which could be purchased at an attractive price during this time, increased by almost 50%.