Every ad uses both sides of the page, thus demonstrating how thinly one can cut slices using extra-sharp WÜSTHOF knives. This 3-D product demo turns a sheet of paper into delicious, literally paper-thin slices.

The campaign was introduced in specialist magazines countrywide in December 2003, after which the volume of orders at WÜSTHOF increased by 29% compared to December 2002.