Cannes Lions
DDB GERMANY DÜSSELDORF, Dusseldorf / NESTLE / 2009
Overview
Entries
Credits
Execution
Have a break – have a Kit Kat. In this case the fictious truck driver left his truck-cab and takes a break - of course enjoying a Kit Kat bar.
Outcome
Winning the first prize and a gold medal at the Rhino award. The reward was implementing the idea on 50 trucks which drove across Germany for four weeks.
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