“Chocnology” – the world’s first exhibition of 3D-printed chocolate sculptures – formed the basis of a campaign that was seeded through social media and amplified using PR.

Ten local artists, influencers and designers were briefed to design chocolate sculptures that we then brought to life with a customized 3D printer.

These first-of-a-kind creations were showcased at the Museum of African Design in the arty Maboneng Precinct of Johannesburg. Chocnology was an event that not only showcased beautiful pieces of chocolate art, but cutting-edge technology as well. Besides prestigious Nestle and Google guests, we filled the venue with influencers from the press, as well as the mobile and technology communities. This resulted in a massive media buzz across digital media, press, radio and TV - creating huge awareness and hype around the event and the new Operating System.

On the night of the launch, Chocnology could be followed live on Twitter. Thereafter, it was open to the public.

Chocnology received over 60 mentions in local and international publications, resulting in over $3 million in earned media.

The Chocnology event helped launch KitKat on YouTube and Twitter and on the night of the exhibition, Chocnology trended twice in South Africa.

With plans to take it overseas, Chocnology proved that it was indeed an exhibition good enough to eat.