Dubai Lynx
J. WALTER THOMPSON CAIRO, Cairo / NESTLE / 2017
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Description
Introducing the concept of micro Kitkat breaks that can be taken anywhere and everywhere. Leading the way to a more productive post break outcome. Thus, Establishing the idea of “All good things happen after a good break”.
The idea was brought to life using situation where heroes had to continuously come up with solutions to the situations they are facing. But not without taking a KitKat break before each try, ultimately leading to a final solution that satisfies all. Fortifying the claim that a good Kitkat break is always followed with a good idea/outcome/ solution.
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