The agency gathered a group of vehicle security experts, designers and industrial engineers, to make UMBILICAR, a friendly, economic and easy to use system.

UMBILICAR is a device invented by NIDO, that unites you with your children and could save their lives.

1 - The device hooks up to the child’s seat.

2 - Then it hooks up to your seatbelt.

3 - You drive to your destination.

4 - When you wish to remove your seatbelt to get out of the car...

5 - UMBILICAR, turns into a second seatbelt, preventing the driver from leaving the car without noticing they were accompanied by a very special passenger.

It was handed out in day care centers and kindergartens in the main cities of the country. It could also be acquired for free inside promotional packages.

In only a week, we ran out of stock, that is, over 10.000 Umbilicar. Awareness and conversation were created about this topic, which is believed to never happen but that happens a lot.

In only a week, we ran out of stock, that is, over 10.000 Umbilicar.

Now, there are more than 300.000 Umbilicar on demand, which will be handed out in the next months. Sales in this period had an increase of 27%

Additionally, the agency being the inventor of the device, receives utilities for each Umbilicar that is delivered, but,

If the life of at least one child is saved, Umbilicar will have accomplished the mission.