We completely redesigned and rebranded Kix, building a simple but iconic graphic language that is a perfect tool for creativity. We recruited, grass-roots organisations, academics and toy companies to create with and using us. We co-created over 120 tips, projects, crafts, recipes and ideas to help parents and kids create together and put them into a mobile optimised site designed to stimulate and inspire creativity.

Our long-term goal is still on the horizon, but in 6 months we’ve laid the groundwork with a new brand and a sustainable content ecosystem

1. Cost: our partners share our goal and benefit from our scale and distribution. They’ve created over 120 pieces of content for free.

2. Quality: WOMMA found our content is 17X more engaging and 21X more viral than the category. Our acquisition rate on Facebook is 9X the CPG average.

3. Scale: we’ve also used co-creation to build a media network using our partners’ owned assets. This gave us 15M impressions for free.