Cannes Lions

GOCCIOLE PAVESI

BRW FILMLAND, Milan / BARILLA / 2012

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Early morning at sunrise, in the jungle.At the Tarzan’s, the mother in law breaks into the family’s “wake up routine”.The lion runs away, while Tarzan desperately keeps on “sleeping”, and doesn’t want to get out of bed.The mother-in-law offers “her” style breakfast, showing a really exaggerated enthusiasm: Macchiale, Crocchiale, and Grucciale, all banal “imitations” of the original Gocciole.

The lion is depressed, and the grandchild is visibly disappointed. Tarzan keeps on turning and tossing in bed, mumbling to himself.Jane arrives, fixing up the situation: we see her putting on the table a pack of Gocciole, with all their bursting energy inside. Tarzan ,feeling the call of the real Gocciole, jumps out of bed and immediately reaches the table, ready to enjoy a new day.We close on Tarzan that’s “kindly” getting rid of his mother-in-law by sending her away on a zebra.

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