KKNK is an annual South African Afrikaans language national arts festival. It showcases all kinds of local and international art forms including theatre, visual, music, lifestyle, culinary and the spoken word. Our brief was to communicate the wide variety of art forms being displayed at the 2011 festival. Our campaign embodied 'Die Kunste Kom Bymekaar' (Where the Arts Come Together) by using art to promote art.

We created a TV commercial showing a collaberation between all the artists involved. The result was a fusion of musicians, actors and various artistic mediums (paint, food, wine, etc) into a single artpiece.