We developed Klarafy, a tool to help listeners find classical music that aligns with their personal taste. By focusing on what classical music has in common with their own favourite (modern) music, people felt more confident to set their first steps in the world of classical music. Klarafy recommends classical music you might like, by looking at the music you already love. Our tool translates your music taste into classical music by anticipating what you will like. Choose a Spotify playlist with your favourite songs, no matter what genre, and Klarafy then choses classical music that corresponds and explains why you might like the pieces. The result is a web tool that feels as a technological imitation of a music expert who sifts through your collection and bases his recommendations on the real you.

Please try it yourself on klarafy.com

Just connect to your Spotify account and choose one of your playlists. Then our tool scans your playlist and translates your music taste into classical music. Klarafy searches affinities, similarities or connections based on 3 criteria: the prevailing music genre in your playlist, the overruling mood and specific topics (vocal types, instruments, specific songs, ...) The easy part was tracking your personal musical taste. Therefore, we scanned your Spotify playlist with existing open source technology. The tricky part was to build an engine that matches your music with corresponding classical music. As this wasn't a matter of beats per minutes or algorithms, we took the machine out of the recommendation and replaced it by the human touch. A team of musicologists and music curators worked for months mapping and categorising thousands of pieces of music to gather meaningful musical connections and surprising insights.

The Klarafy banner on Spotify had a click-through rate of 6 times the Spotify benchmark.

3 months after the launch, the amount of Spotify users listening to classical music almost doubled:

an increase of 82,6%. Also, the genre as such increased by 71,8% on Spotify.

Klarafy reached a younger & broader audience. Before the launch, the average Spotify user who listens to classical music was 53yo. Afterwards, the average age dropped by 10 years.

The average Klara listener: around 56yo, and female. The average Klarafy user is 33yo and 61% of them are men.

140.464 website visits and more than 60.000 Klarafied playlists.

€ 580.000 earned media value. Including: international press & social media attention, the national TV news, the major radio stations and our most popular talk show.

Due to the success, Klara is developing an educational tour for schools based on our tool.