‘Noseheads’ is the story of how Kleenex® Balsam uniquely turns nasty sore red noses into blissful soothed ones. This uplifting campaign both in tone and character was a breath of fresh air during the winter season all over England, from TV, press and radio to commuter outdoor, experiential and PR. It was also a breath of fresh air for our clients, with record sales registered for the variant and growing.