A range of bathrooms which look and feel ‘just like home’ were created in the regularly unhygienic public toilets of major sports stadiums and shopping centres. Sample packs were placed on the back of the doors for trial, with the line, ‘Feel more at home wherever you go.’

The home bathrooms were extremely popular, generating unprecedented discussion, compliments to venues and awareness of both the Wipes and the Kleenex brand. With an advertising spend 75% lower than the market leader, Kleenex Flushable Fresh Wipes have achieved over a 43% pack share.