Cannes Lions

ADHESIVES

CORCOISE FILMS, Mumbai / PIDILITE INDUSTRIES / 2011

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

A trader decides to take his newly wedded wife for a romantic drive in his jazzy station-wagon. While he is looking for an opportunity to romance her, a cyclist appears in his side-view mirror. This seems surprising since it’s an empty highway and the car is fast. This annoys the trader as the cyclist is also constantly ringing the bell. He even stops the car and asks the cyclist to overtake him, but the cyclist strangely does not seem to do that either.This becomes an ego hassle for the trader, especially since he’s feeling let down in front of his wife. There comes a point when the 2 think that they have lost the cyclist, but when they begin to rejoice, he appears again. His wife is upset and has given up on him. This time trader goes over an inclined slope. The cyclist is able to cope even without peddling. Finally the trader accepts defeat and gives-up hope of romancing his wife.

Whilst all this gets more unbelievable, we pull back to reveal that the trader was carrying fevicol in his station-wagon. The message “Fevicol - The ultimate adhesive”.

Similar Campaigns

12 items

Ghost Stories

OGILVY MUMBAI

Ghost Stories

2019, PIDILITE INDUSTRIES

(opens in a new tab)