Cannes Lions

KLEENEX TISSUE

JWT HK, Hong Kong / KIMBERLEY CLARK / 2008

Film

Overview

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Credits

Overview

Description

Hong Kong people are often under lots of pressure due to the stressful environment. Based on the global platform of “let it out,” people are encouraged to let out their real feelings and let go of their emotional baggage through the director’s interview. We engage the audience by taking them through an incident in which a husband successfully battled cancer, owing to the support of his loving wife.

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