Cannes Lions
JWT HK, Hong Kong / KIMBERLEY CLARK / 2008
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Hong Kong people are often under lots of pressure due to the stressful environment. Based on the global platform of “let it out,” people are encouraged to let out their real feelings and let go of their emotional baggage through the director’s interview. We engage the audience by taking them through an incident in which a husband successfully battled cancer, owing to the support of his loving wife.
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