Cannes Lions
KLEENEX TOILET PAPER
BIG ANT INTERNATIONAL, New York / KIMBERLEY CLARK / 2009
Overview
Entries
Credits
Overview
Execution
We provided free rolls of trial paper to various restaurants and bars in Seoul.
In addition to the free rolls, we created decals to be installed alongside the toilet roll dispenser, which would aid in the branding of our softest product yet.
Outcome
The launch of Kleenex’s new toilet paper line was a great success.
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