Cannes Lions
CPI, Tokyo / KUBOTA MATSUSHITADENKO EXTERIOR WORKS / 2006
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Description
Light roofs have a role in reducing the shake of houses during earthquakes. Therefore, roofs are important materials when building houses. Describing by animation plainly, we appealed the importance of choosing "Light roof" . The two characters designed by the Japanese letter Kanji means "HOUSE",represents "Lightness" and "Heaviness" of roofs.
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