Cannes Lions

KMEW ROOFING MATERIAL

CPI, Tokyo / KUBOTA MATSUSHITADENKO EXTERIOR WORKS / 2006

Film

Overview

Entries

Credits

Overview

Description

Light roofs have a role in reducing the shake of houses during earthquakes. Therefore, roofs are important materials when building houses. Describing by animation plainly, we appealed the importance of choosing "Light roof" . The two characters designed by the Japanese letter Kanji means "HOUSE",represents "Lightness" and "Heaviness" of roofs.

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