In Japanese households, it is common practice to "use charcoal to deodorize refrigerators".

From this common practice, the marvelous product "Dashu-Tan" was born, using charcoal in jellified form, that can be used simply by placing in a refrigerator.To drive the message that "Charcoal has magnificent deodorizing power!", we created the scenario of a savior-type hero possessing the tremendous power of charcoal, battling a horrible-smelling monster.We carefully re-created 1960s-style special effects footage, which was a special effects style that was a huge hit in Japan in those times.