Cannes Lions

KNIFE

ALMAPBBDO, Sao Paulo / VISA / 2013

Case Film

Overview

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Overview

Description

This film mocks old infomercials, specifically the Ginsu knife’s. We see an Asian man holding a Visa Ourocard like a knife. He uses the card to slice objects like a camera, steel pipes, a laptop computer, a plasma TV and even a microwave oven.

The narrator, in that classic infomercial style, lists all that can be done with this “amazing” card and closes by saying: “VISA OUROCARD. THE EASIEST WAY TO SPLIT ANY PURCHASE INTO UP TO 48 MONTHLY INSTALLMENTS.”

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