Cannes Lions

KNIVES

GREY TOKYO, Tokyo / KAGATANI KNIFE / 2010

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Overview

Entries

Credits

OVERVIEW

Execution

- An elevator was used as a medium.- Kagatani knives cut through any food in half with ease and precision. As a way to convey its proficiency intuitively, we have utilised the opening and closing of an elevator door.

Outcome

Twice a year, Kagatani Knife opens a booth at famous Japanese department stores. This year, both visitors and sales were at a record high since Kagatani’s awareness was boosted up.

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