Develop a digital, mobile first, campaign that drove product purchase with existing basic condom users in Middle East in the lead up to Valentine's Day 2018.

A man and woman smile at each other through a glass window.

They both reach forward to put their hands on the glass.

The woman reacts, surprised...

The man's hand has passed through glass and is about to grab hers physically.

Cut away before we see them touch.

Up with Durex Real Feel packshot & super:

'Skin-on-skin feeling for more intimacy than ever.'

A mobile-first execution that was supported on digital channels like You Tube, Facebook, Instagram and ecommerce sites such as Souq.com - helping consumers avoid the embarrassment of retail purchases. For the soundtrack, the agency worked with chart topping dance music duo Hollaphonic from the UAE.