Cannes Lions

Knock! Knock! and freshness clearly stands out!

LG ELECTRONICS INC, Seoul / LG / 2018

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With the viewpoint of child, the meaning ‘Knock! And you will become happy’ is expressed.

The child named Yerin listened to the story in the kindergarten that the habitat for the polar bear has been disappearing due to global warming.

The features and merits of Insta-view which users can see inside without opening the door are exposed through the narrative ‘the polar bear doll that I like can get sick’.

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