Cannes Lions
HS AD, Seoul / LG / 2012
Overview
Entries
Credits
Execution
Through wireless vibrating pager, one can easily recognize the function of vibrating foundation, which leads to better understanding of the product and increase in brand recall
Outcome
Female customers are exposed to ads through the new media of using vibrating alarms at coffee houses.The purpose is to attract interest and to increase web searches of Isaknox’s new product, vibrating foundation.Consequently, visitors of the brand site increased by 300% compared to the same month of last yearThe one month goal of reaching sales of 300,000,000 KRW was exceeded by 20% at 361,295,097 KRW.(12,000 products sales / for a month).
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