Cannes Lions

Bodybuilder

OGILVY SINGAPORE, Singapore / UNILEVER / 2018

Film

Overview

Entries

Credits

Overview

Description

We see a couple on a date at a restaurant. The guy is talking to the girl, trying to conquer her. The girl looks at him and notices something different in his skin. Suddenly, a bodybuilder comes out of nowhere. He gets oil from the guy’s face, and rubs it to his body. He does it very naturally. The guy and his date feel very awkward with the situation. The bodybuilder gets oil from the guys’ face a few more times, it’s still a very awkward situation. Then we end with our tagline “Don’t let oily skin steal the moment” and cut to product packshot with its benefit “Long-lasting oil control”.

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