Cannes Lions
BBH, London / VIRGORSOL AIR ACTION / 2016
Overview
Entries
Credits
Description
We see a Movie Star strutting out of his trailer and onto a film set. He oozes cool and confidence. Extras and crew take photos of him and swoon as he walks past.
As he approaches the set he realises the scene has started without him. He looks at the monitor in horror as he realises that he has been replaced by the chewing koala.
There is clearly no contest in who is the coolest, he gets it. It’s over. We cut to a product sequence to show the gum the koala chews which makes him look so cool is Vigorsol Air Action.