Skoda is not a well-known brand in Spain. It needs noteworthy actions to position itself as a distinctive car make: honest and social. Skoda Change My Car, during three months of casting, gathered and broadcast all sort of real stories of clapped-out cars, any model and any brand –even Skoda’s.

No censorship.

Besides, the winner, a Talbot-owner, witnessed on live primetime television the destruction of his car and its replacement ('Change my car') with a Skoda Yeti. And his story was also turned into a documentary, which was subsequently shown on TV.

More than 9,000 prospects in replacement phase captured, which over the course of the campaign generated 738 Škoda Yeti sales. In other words, an increase of 89% in the sales of the model in a context in which the market fell -1.1%.

• Showroom traffic increased by 41%

• 1,000 candidates

• 250,000 visits to the site and more than 42,000 'don’t likes'

• An increase of 1,000% in the number of Škoda España’s Facebook fans