Cannes Lions
HAKUHODO I-STUDIO, Tokyo / TOYOTA / 2007
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The design philosophy surrounding the Lexus "L-finess" is without words, something to feel and think. Targeted toward the affluent class of people, the design-art of Lexus, its mentality and direction was expressed in the art exhibition established at Miilan Sarone in a way to touch upon the dignity of people. In the interface floats the concept of "time" and "space" with the time-axis existing as the mainstream. In the time-axis exists the virtual space portrayed as the Milan Sarone Event location. Furthermore, each experience in the virtual location is plotted on top of the time-axis.
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