We created ‘Puzzle’ - an integrated TV and online experience for participants.

- Over 50 pieces of online coverage on motoring, puzzle and lifestyle blogs- Over 370,000 Facebook Page Views- 357 days of game play- 75% conversion rate*- 95% positive sentiment- Celebrity re-tweets from Radio 1 DJs and CSI TV stars- Nearly 3,000 fans on Facebook and 1,000 followers on Twitter- Over 2,700 ‘likes’ on Facebook posts- Over 2,400 comments or posts on the Facebook page- Over 400 direct mentions on Twitter- Contributed to increase in sales of 20.1% year on year