The refresh of a much loved SKODA model created a brilliant opportunity for advocates to share their love for SKODA. The new Octavia vRS boasts a 0-60mph of less than 6.8 seconds so we invited the community to suggest other ordinary items we could make extraordinary in 6.8 seconds. From office chairs to toasters, we transformed the everyday objects and showed them vRSed up in concept drawings and videos, personalised, and delivered to them within a few hours of them posting their thoughts.

Our SKODA vRS content campaign allowed the community to see their everyday objects vrsed up in 6.8 seconds (the time the car takes to get from 0-60). The campaign content reached over 2 million Facebook users and achieved over 120,000 video plays.

Engagement 10.9% FB engagement vs a UK automotive benchmark of 1.7% (Facebook)