Taking a corporate brand and marketing it to a traditionally difficult audience - youth/late teens/early twenties rave culture anti-establishment individuals. Demonstrated a balance between corporate brand values and a funky site. The site received user feedback praising the cool design, layout and functionality for a brand, which is perceived as very traditional. The screen saver was an excellent medium to keep the existence of the Kodak site at the forefront of a user's mind, whilst re-enforcing it's credibility as a provider of information. The navigation was very easy to use and made finding content easy ensuring users revisited the site, as it was quite clear new information on future festivals, would follow (T in the Park, V2000). Kodak got to experiment with the sophistication of its online presence, and market its products in a new and exciting way.