We want to raise awareness for Koleston, the hair color for women who are passionate about colouring their hair to achieve the perfect look.

We made a connection between the hair of paintbrushes and the hair of women in order to express how Koleston creates a masterpiece. We showed that women who colour with Koleston are like artists creating their own beauty.

The communication became the talk of the town. It created a huge buzz and was cited in newspapers and magazines. Furthermore, the client’s report showed a significant rise of sales during the time of the promotion.