LG had developed a vacuum cleaner that out sucked the market leading Dyson.But Dyson out-spend LG 10-1 in this category so a film with serious cut through was required. We chose to show Australians just how powerful the LG Kompressor was. The resulting commercial not only demontrated the key benefit of the Kompressor in a humorous way but got the message across that it out sucked a Dyson. LG had developed a vacuum cleaner that out sucked the market leading Dyson.But Dyson out-spend LG 10-1 in this category so a film with serious cut through was required. We chose to show Australians just how powerful the LG Kompressor was. The resulting commercial not only demontrated the key benefit of the Kompressor in a humorous way but got the message across that it out sucked a Dyson.