Cannes Lions
DRAFTFCB SOUTH AFRICA, Johannesburg / TIGER BRANDS / 2012
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Description
A large family is gathered around a table enjoying a special meal. A Grandfather holds his family captive with a tale of his daring adventure as a boy. He pauses to enjoy some food, before revealing the end of his story to the eager bunch. Shots of the food accompany the tagline;'Koo celebrates you for do the best you can do.'
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