Tang was getting launched in 3 new exciting flavours in the market. Along with a promotional campaign for the same, we also needed to develop a unique identity for the internal marketing/sales team of Tang that would create the same buzz around the launch of flavours.

To enjoy Tang, all you need to do is put it in a glass of water. We designed the cards in such a way that it creates the same experience. We printed the glass-shaped cards on special paper, so that once you dip them in water, the colour changes to a particular flavour. Thus giving the impression of a glass of Tang.

The innovative cards created a lot of buzz among traders, partners and key retail affiliates. The cards were also given away as a promotional item along with packs of Tang at the retail level. Over 3,000 customer calls were received in the first week of launch, with positive feedback.